Latest release:

PUMA x BMW M Motosport

Alexander Calder

This collection is inspired by the BMW 3.0 CSL painted by Alexander Calder for Les 24 Heures du Mans race back in 1970s.This fusion of automotive and art worlds creates a distinctive style expressed in each piece.
Discover


Spring Summer 2024

Drop 2

The second drop of BMW Lifestyle Spring Summer collection is inspired by iX2 model.Each piece is sustainably sourced and designed to last, without compromises.
Discover

Spring Summer 2024

Drop 3

The third drop of Spring Summer 2024 collection
is about simplicity. Relaxed fits provide
comfort to explore your next destination.

Discover

BMW M


Featuring reflective styles and graphic details, this collection fully captures the confidence behind the quality of each piece. Explore the spirit of the new 2024 addition to the BMW M collection.

Discover

Spring Summer 2024

Drop 1

The first drop of BMW Lifestyle Spring Summer collection welcomes the summer with red and beige colourways and a new circular design for BMW logo.

Discover

Verlässig


This collection is a tribute to BMW's engineering heritage. The items are labelled with the iconic Verlässig sign, a symbol of reliability and style dating back to 1935.

Discover

BMW pop up store


Discover the latest in BMW-inspired fashion, accessories, and more. Find us at Sendlinger Str. 10, 80331 München, and indulge in the ultimate BMW experience.

Discover

GWF Summer 2023

Our summer collection features relaxed fits, considered accessories and zen colour palettes.

Discover

Bottle configurator

Customize your BMW water bottle and consider all your preferences for the ultimate drinking experience in your BMW.

Discover

Lego Speed Champions

The BMW M4 GT3 and BMW M Hybrid V8 are inspired by their real-life counterparts, including tailpipes, diffusers, rear wings, and the BMW M Motorsport livery.

Discover

Joshua Vides

A new limited-edition collection inspired by automotive workwear fuses the chrome and candy paint stylings of the South Californian lowrider scene with the passionate precision of bavarian engineering.

Discover

New moments

The wordmark on this range unveils a new typeface for one of the world’s most iconic brands. Drawing on our past to guide us into the future.

Discover

Spring Summer 23

This collection is for the weekend and the spring. It’s about oversized cuts, open silhouettes and more volume.

Discover

The Baby Racer

A quiet and durable companion thanks to whisper wheels made from recycled material and a comprehensive supply of spare parts.

Discover

BMW M

This is an exercise in control. Maximum reduction and minimum distraction, elevated by moments of conscious design.

Discover