Get closer to BMW

The engine delivers power, the bodywork adds personality. That’s why when BMW produce a car, they start with the paneling, precision-stamping the sheet metal in their state-of-the-art press shop. We start in exactly the same place, embossing the M Series logo before building the garment's design identity.

Into detail

Since its racing debut in 1973, the tri-colour m power logo has stood for speed, dynamism and blistering power. This collection brings it to you raw and unfiltered, with no graphic twists or treatments – straight from our chassis to your chest.