Expressive Performance.

THE MOMENT

This is an exercise in control, maximum reduction, and minimum distraction. Elevated by moments of conscious design. This is forwardism in form and function.

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PRODUCT INSIGHT

100% pima cotton provides the M series platform for performance and luxury.

MEET THE MOMENT.

DESIGN INTENTION

Controlled doesn’t have to mean constricted. Stripped back doesn’t have to mean simplified. This is where precision meets personality. This a freude moment.

Enhanced Anything but average Material Performance luxury Style Head in a new direction
Into detail
Inspired thinking
Direct from the pressing plant.

A contemporary take on an icon, this zip-thru sweat is a distinctive exploration of function and form, luxury and longevity. And we haven't even mentioned the fabric building the garment's design identity.

GET CLOSER TO BMW

The engine delivers power, the bodywork adds personality. That’s why when BMW produce a car, they start with the paneling, precision-stamping the sheet metal in their state-of-the-art press shop.

Into detail
Go big or
go home.

If you’re looking for subtlety, restraint or moderation, this one probably isn’t quite your speed. Go big or go home.

GET CLOSER TO BMW

Since its racing debut in 1973, the tri-colour m power logo has stood for speed, dynamism and blistering power. This collection brings it to you raw and unfiltered, with no graphic twists or treatments – straight from our chassis to your chest.