Off Centre
on point.

This collection is all about clean lines, clear space and thoughtfully positioned branding that puts you in the driving seat.

BMW Offset Tag
Get closer to BMW

The wordmark on this range unveils a new typeface for one of the world’s most iconic brands. Like every detail in this collection, ‘BMW Type Next’ pushes boundaries in form to create a look and feel that’s distinctive but organic, drawing on our past to guide us into the future.