The power of passion

BMW Lifestyle have joined forces with artist and skateboarder Michael “Mixen” Wiethaus to create a powerful capsule collection inspired by the BMW M3 (E30), showcasing streetwear that combines local authenticity with design and art.

Munich native Mixen is a graphic designer, illustrator, and art director at SHRN (SooHotRightNow) skate shop. With his signature graphic style, he highlights key elements that make the BMW M3 (E30) a timeless icon.

From the engine and rims to the bodywork of the BMW M3 (E30), Mixen has brought these elements to life in the design and prints of the collection, celebrating the legacy of the BMW M3 E30 in a distinctly Bavarian way.

The power of passion

BMW Lifestyle have joined forces with artist and skateboarder Michael “Mixen” Wiethaus to create a powerful capsule collection inspired by the BMW M3 (E30), showcasing streetwear that combines local authenticity with design and art.

Munich native Mixen is a graphic designer, illustrator, and art director at SHRN (SooHotRightNow) skate shop. With his signature graphic style, he highlights key elements that make the BMW M3 (E30) a timeless icon.

From the engine and rims to the bodywork of the BMW M3 (E30), Mixen has brought these elements to life in the design and prints of the collection, celebrating the legacy of the BMW M3 E30 in a distinctly Bavarian way.

BMW X Michael Wiethaus E30 Graphic T-shirt

BMW M Collection
Featuring a large back graphic, it celebrates E30 iconic design from all the angles.

Reveal

BMW X Michael Wiethaus E30 M T-shirt

BMW M Collection
The iconic E30 front profile graphic makes this style a clear standout.

Reveal

NOUVELLE COLLECTION

BMW X Michael Wiethaus E30 Rims T-shirt

BMW M Collection
Features a bold rim graphic on the back, a nod to a very distinctive BMW E30 feature.

Reveal

BMW X Michael Wiethaus Hoodie

BMW M Collection
Embodies the passion for power, featuring a very detailed graphic of the engine - the heart of BMW M3 (E30).

Reveal

Where power is celebrated

The BMW E30 is all about power. It can't be described without mentioning the performance it’s known for. That’s why power became one of the highlights of our collaboration. Written in Michael Wiethaus’s signature style, 'power' isn’t just a word - it’s a bold statement.

The collection captures this energy, making it more than just clothing. It's a way to embrace power.

Where power is celebrated

The BMW E30 is all about power. It can't be described without mentioning the performance it’s known for. That’s why power became one of the highlights of our collaboration. Written in Michael Wiethaus’s signature style, 'power' isn’t just a word - it’s a bold statement.

The collection captures this energy, making it more than just clothing. It's a way to embrace power.