Latest release:
Puma BMW M Motorsport Roy Lichtenstein
The exclusive Lichtenstein collection by Puma X BMW M Motorsport seamlessly combines Lichtenstein's renowned BMW Art Car with the distinctive style of PUMA.
GWF Summer 2023
Our summer collection features relaxed fits, considered accessories and zen colour palettes.
Bottle configurator
Customize your BMW water bottle and consider all your preferences for the ultimate drinking experience in your BMW.
Lego Speed Champions
The BMW M4 GT3 and BMW M Hybrid V8 are inspired by their real-life counterparts, including tailpipes, diffusers, rear wings, and the BMW M Motorsport livery.
Joshua Vides
A new limited-edition collection inspired by automotive workwear fuses the chrome and candy paint stylings of the South Californian lowrider scene with the passionate precision of bavarian engineering.
New moments
The wordmark on this range unveils a new typeface for one of the world’s most iconic brands. Drawing on our past to guide us into the future.
Spring Summer 23
This collection is for the weekend and the spring. It’s about oversized cuts, open silhouettes and more volume.
The Baby Racer
A quiet and durable companion thanks to whisper wheels made from recycled material and a comprehensive supply of spare parts.
BMW M
This is an exercise in control. Maximum reduction and minimum distraction, elevated by moments of conscious design.
BMW pop up store
Discover the latest in BMW-inspired fashion, accessories, and more. Find us at Sendlinger Str. 10, 80331 München, and indulge in the ultimate BMW experience.