Step up
Step up
Climb the stairs, claim the stage.
Retrace all the steps that got you here, then step it up. Our spring/summer collection is about the quality behind the confidence. The engineering precision that goes into every garment and every car. That gives you the freedom to flow.
Remember how you got here and where you're going. Find the process in your performance.
Catch the light with our reflective styles and make them shine
NEW COLLECTION
Last stop on the M Series assembly line is placement of the hood by three BMW mechanics: two to lower, one to check.
This is done by hand, using a bespoke tool called a spaltmass. But also using human touch and intuition, letting the fingers see what the eye can't. The right resistance when you press here, lift there. The way the palm glides over a seamless join.
This is where freude is captured.
NEW COLLECTION
