The BMW Verlässig marketing campaign never got published.

It dates right back to 1935 when BMW's pioneering illustrator Herbert Schlenzig wanted a symbol that represented reliability.

But not just reliability - reliability and style. The freedom that comes with knowing something will just... work. Rain or shine. Time after time. Because that freedom lets you live with purpose, passion, personality.

Our Core collection brings the personality Bold styles, big icons and verlässig vibes. So you can always drive safe, and arrive in style.