Show your stripes.

With a clean, bold logo inspired by the original production marking from our BMW engine parts, we’re letting a hidden icon take center stage.

BMW Stripe Dot T-shirt
Get closer to BMW

New logo? Far from it. This ‘stripe dot’ execution has been lovingly embossed on every BMW engine for longer than we can remember. Just a mark of the pride and perfectionism that goes into each component – even the ones you can’t see without popping the hood.