Latest release:
CREW MOTORFEST
THE BMW LIFESTYLE DARK CLOUD HOODIE
The Crew Motorfest and BMW Lifestyle have partnered to offer the ultimate extension to the game, blending the physical and digital worlds. Dress your in-game avatar in BMW M apparel and wear the same hoodie in real life, immersing yourself in the world of BMW M both virtually and tangibly.
Discover
BMW XM by Kith
The BMW XM by Kith, 1:18 miniature celebrates the creative synergy of BMW and Kith, a globally renowned streetwear and lifestyle brand led by Ronnie Fieg.
BMW XM Collection
The BMW XM is more than just a vehicle; it's a statement of powerful individuality and unparalleled performance. From the daring lines to the unique accents, discover how these elements merge seamlessly in both our clothing and the BMW XM.
Erlkönig camouflage
When developing new models, the distinctive black-and-white print is used to keep the car's details hidden from prying eyes during testing. The intricate pattern plays tricks on the observer’s perception, making it nearly impossible to discern the vehicle's true design.
BMW M3 E30 MW Collection
BMW Lifestyle have joined forces with artist and skateboarder Michael “Mixen” Wiethaus to create a powerful capsule collection inspired by the BMW M3 E30.
Spring Summer 2024
Drop 2
The third drop of Spring Summer 2024 collection
is about simplicity. Relaxed fits provide
comfort to explore your next destination.
Tobacco style
The rich brown and tobacco tones pay homage to the clay modelling process that underpins every BMW design. These colours echo the life-sized clay models used to refine a vehicle's proportions and lines, grounding the collection in automotive craftsmanship.
Spring Summer 2024
Drop 1
The first drop of BMW Lifestyle Spring Summer collection welcomes the summer with red and beige colourways and a new circular design for BMW logo.
Verlässig
This collection is a tribute to BMW's engineering heritage. The items are labelled with the iconic Verlässig sign, a symbol of reliability and style dating back to 1935.
BMW M
Featuring reflective styles and graphic details, this collection fully captures the confidence behind the quality of each piece. Explore the spirit of the new 2024 addition to the BMW M collection.
GWF Summer 2023
Our summer collection features relaxed fits, considered accessories and zen colour palettes.
Bottle configurator
Customize your BMW water bottle and consider all your preferences for the ultimate drinking experience in your BMW.
Lego Speed Champions
The BMW M4 GT3 and BMW M Hybrid V8 are inspired by their real-life counterparts, including tailpipes, diffusers, rear wings, and the BMW M Motorsport livery.
Joshua Vides
A new limited-edition collection inspired by automotive workwear fuses the chrome and candy paint stylings of the South Californian lowrider scene with the passionate precision of bavarian engineering.
New moments
The wordmark on this range unveils a new typeface for one of the world’s most iconic brands. Drawing on our past to guide us into the future.
Spring Summer 23
This collection is for the weekend and the spring. It’s about oversized cuts, open silhouettes and more volume.
The Baby Racer
A quiet and durable companion thanks to whisper wheels made from recycled material and a comprehensive supply of spare parts.
BMW M
This is an exercise in control. Maximum reduction and minimum distraction, elevated by moments of conscious design.
BMW pop up store
Discover the latest in BMW-inspired fashion, accessories, and more. Find us at Sendlinger Str. 10, 80331 München, and indulge in the ultimate BMW experience.