Terms & Conditions.

 CONDITIONS OF PARTICIPATION for the BMW Competition “Peggy”


The organizer of the competition is Bayerische Motoren Werke Aktiengesellschaft (“BMW AG”), Petuelring 130, 80788 Munich.

For the purpose of the determination of the winner, data are transferred to BMW AG by our partner stichd sportmerchandising B.V.


Persons who have not yet reached the age of 18 at the time of participation are excluded from participation. BMW AG reserves the right to verify the legal age of majority.

To enter this competition, the participant needs to have a personal, valid and current email address.

Employees of BMW AG and of companies affiliated with BMW AG within the meaning of §§ 15ff. of the German Stock Corporation Act (AktG) and their relatives are excluded from participation.

Furthermore, only persons who have their residence during the participation in countries Aaland Islands, Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua And Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bonaire, Saint Eustatius and Saba, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling) Islands, Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D'Ivoire, Croatia, Curacao, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, French Southern Territories, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and Mc Donald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey (Channel Islands), Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Lao People's Democratic Republic, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Federated States of, Moldova, Republic of, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Palestine, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Republic of Kosovo, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Samoa (Independent), San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Sint Maarten, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and the South Sandwich Islands, South Korea, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks & Caicos Islands, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates, United Kingdom, Uruguay, USA, USA Minor Outlying Islands, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (U.S.), Wallis and Futuna Islands, Western Sahara, Yemen, Zambia, Zimbabwe are eligible to participate.


Multiple entries into the competition are not permitted.

Participants who do not provide complete or truthful information about themselves may be excluded from participation.

BMW AG reserves the right to exclude participants, to withdraw or reclaim prizes that have already been awarded and to select alternative winners in the event that the chances of winning are suspected to have been affected by manipulation or by a breach of these Conditions of Participation, legal regulations or other improper or unfair means.

Bulk entries made from trade, consumer groups or third parties will not be accepted. If it becomes obvious that the participant is using a computer to generate multiple entries by, e.g. the use of scripts, brute force or any other automated means, that person’s entries will be disqualified, and any prize award will be void. If a participant creates multiple email accounts in order to enter this competition, they will also be disqualified. 


The start date for participation is 21 February 2022, the closing date for participation is 11 March 2022. Participation is free of charge and independent of the purchase of goods and services. Only those who register for the competition within the said period are admitted to the competition. 

BMW AG reserves the right to terminate the competition early (e.g. in the event of technical malfunctions or for legal reasons) or to change the Conditions of Participation at any time. As the occasion arises, a new version of the Conditions of Participation shall be sent to the participant. If the participant does not agree to the changed conditions within a period of 2 weeks then they shall be excluded from participation in the competition and their data shall be deleted.


The winners are drawn at random by BMW AG after the closing date for participation. 

The winners will be notified by BMW AG by email with further details (“winner notification”). A claim to the prize shall only arise if the winner declares their acceptance of the prize to BMW AG within 5 calendar days from the date of dispatch of the prize notification (“acceptance of the prize”). The prize will then be dispatched as soon as the Peggy plush toys are available.

If no declaration of acceptance of the prize is made by the winner within this period then a new winner is drawn.

An acceptance of the price authorises the BMW AG to publish the winners name and country. In addition the winner is also consenting to have publicity photographs and/or video images taken from them for use by BMW AG.


50 Peggy plush toys are raffled off among all registrations received from participants. Cash payment or an exchange or transfer of the prize is not possible.

Winners will receive their prize by mail, with BMW AG covering the cost of delivery to the winner.

No responsibility can be taken for claims which are lost, delayed, corrupted, damaged, misdirected or incomplete or cannot be delivered for any technical, delivery or other reason.


BMW AG shall only be liable for damages in the event of intent or gross negligence. This is not applicable in the event of injury to life, limb or health. This is also not applicable in the event of a violation of essential contractual obligations. These are obligations that are essential for the implementation of the competition, as they make this possible in the first place and the participant therefore relies and may rely on the implementation of the same. The damages for a violation of essential contractual obligations shall be limited to foreseeable damages typical for games of chance, unless there is question of intent or gross negligence or liability for injury to life, limb or health.

BMW AG will not be liable for any cancellations, alterations or modifications to the promotion as detailed above or the prizes for any reason which falls outside its reasonable control.


German law is applicable to this competition. Any legal action is excluded.


If you participate in the competition then your personal data are processed for the purpose of conducting the competition and, in the event that you win, for the purpose of contacting you by email. To this end, the collected data are transferred by stichd sportmerchandising B.V., De Waterman 2, 5215 MX 's-Hertogenbosch, the Netherlands, to BMW AG, Petuelring 130, 80788 Munich, Germany. Further information about the processing of personal data by BMW AG and your rights is available at www.bmw.de/datenschutz.


As soon as you have successfully registered for the competition, you receive a confirmation email at the email address provided.

In this email, you have the option to unsubscribe from the competition without giving any reason by using the unsubscribe function.

Your data are then deleted from the competition and shall not be retained any further.


If individual provisions of these conditions of participation should be invalid, become invalid or contain loopholes, this shall not affect the validity of the remaining conditions of participation. The invalid provision shall be replaced by a valid provision that most closely reflects the intent and purpose of the invalid provision. The above regulations apply accordingly in the event that the conditions of participation prove to be incomplete.

By entering this competition you agree to be bound by these Conditions of Participation.