Customisation is more than just a pursuit of perfection – it’s a form of expression. In Season 4 of The Crew Motorfest, we have the ultimate experience: Dive into the world of BMW M and elevate your in-game adventures by synchronising your avatar with real-life BMW M apparel. Wear the garments both in-game and in real life.

Embark on an adventure that bridges the gap between the digital and physical worlds, merging fashion with iconic driving pleasure: car couture!

When designing the in-game car, Ubisoft took inspiration from the AW24 BMW Lifestyle collection, highlighting elements such as the Erlkönig graphic and the vibrant signature M colour, Sao Paulo Yellow. The perfect canvas for this was the iconic BMW M3 E30, transformed into a modernised restomod car that retains much of its original style.

Gamers can purchase the BMW M3 E30 car in-game, and they will receive a 20% discount code for the BMW Lifestyle store in their inbox.